Making Complex Sales Organisations More Productive
We improve the sales productivity of global organisations with custom applications that reduce complexity, improve consistency, and scale with their business.
About Signals
At Signals, we help complex sales organisations work more effectively.
For over 25 years, we’ve partnered with global enterprises to improve how sales teams, partners, and channels access and use product information. Avoiding unwieldy, big-bang programmes, we focus on evolving custom sales applications in small, controlled iterations that reduce risk and deliver value quickly.
Our approach is built on long-term partnership. By starting small, learning fast and continuously improving, we ensure our clients gain productivity without unnecessary complexity or overspend.
The Leaders Behind Signals
Signals is led by Keith (CEO) and Gary (CTO), who together guide the company’s commercial direction, technical architecture and long-term client partnerships.
Their leadership reflects two complementary perspectives. One focuses on the commercial realities of complex sales organisations and the outcomes clients are trying to achieve. The other ensures technical discipline, architectural clarity and the long-term reliability of the systems we build.
This balance shapes how Signals works. Solutions are developed with equal attention to business impact and technical integrity, allowing organisations to improve productivity while maintaining control and stability.
Under this leadership, Signals maintains a consistent focus on responsible evolution rather than disruptive change. Applications are improved incrementally, partnerships are built for the long term, and every engagement is approached with a strong sense of accountability for the outcome.
The result is a leadership approach centred on clarity, discipline and dependable partnership.
Our Foundations
Everything Under One Roof
We bring together solution architects, designers, developers, and support teams under one roof. This allows us to move quickly, communicate clearly, and stay aligned with the commercial goals of your organisation.
Long-Term Partnership
Many of our client relationships span decades. We evolve applications over time, adapting to new markets, new products, and new ways of working.
Customer-Centric by Design
Tailored solutions designed to address your unique challenges, avoiding the pitfalls of one-size-fits-all products with costly subscription fees.
Reducing Risk Through Evolution
Our evolutionary delivery model minimises project risk by releasing improvements incrementally, maintaining control over scope and spend while delivering measurable gains.
Everything Under One Roof
We evolve workflows and automation to close gaps in existing systems, or design focused applications where a more precise approach is required. The result is improved productivity without unnecessary disruption.
Responsive, Approachable Teams
Our approachable, expert team provides the adaptability and the quick response times required to ensure customer satisfaction and success in complex projects.
Tailor Our Technology
We tailor our technology solutions to meet the specific needs of each client.
Our workflow technologies are trusted by global organisations where reliability, security, and continuity matter. We adapt these proven foundations to reflect your structure, channels, and commercial priorities — improving speed, accuracy, and productivity without forcing unnecessary change.
Signals Overview
Product Configurator
Document Generator
Survey to Order Platform
Proposal Generator
Sales Asset Management
Event Site Builder
Product Explorer
Sales Incentive System
Create Something New
We Invent something original for each client.
When off-the-shelf solutions fall short, let Signals lead the way in crafting the perfect solution for your business, from concept to completion.
Bring Together
We work directly with sales, marketing, and commercial teams to understand real-world challenges and priorities. By engaging and guiding non-technical stakeholders early, we remove uncertainty and ensure every improvement delivers tangible value..
Flexible Deployment
We deploy applications into cloud or on premise environments, working within your IT governance and security requirements.
Agile, Evolutionary Delivery
Sales environments change. Our evolutionary approach allows applications to adapt as needs emerge, ensuring solutions remain relevant and effective throughout their lifecycle..
Ongoing Partnership
We support and enhance applications long after launch. By working with your teams to adapt, refine and extend capabilities as your organisation evolves, we help boost the flexibility and resilience of your business.
Collaborate
At Signals, our passion is crafting customized tools you'll love.
Discover what truly matters to our customers.
Information Security
Our information security management systems are certified to ISO/IEC 27001, supporting enterprise governance and compliance requirements.
Direct Communication
In complex organisations, distance between business and delivery is where problems arise. Our client-facing designers and developers work directly with you to ensure shared understanding and eliminate misinterpretation.
Rapid, Incremental Improvement
Avoid paying license fees for unused software. With Signals, you only pay for what you use, and by rapidly deploying incremental enhancements, you gain access to new features as soon as they're available.
Single Sign-On
We integrate seamlessly with your existing ecosystem, allowing users to access applications through a single, familiar login.
Brand Integrity and Usability
We work alongside in-house teams or lead delivery end-to-end, creating user-centred applications that are intuitive, consistent, and aligned with your brand.
Our Clients
Trusted by complex organisations operating at global scale.
Our client relationships are long-term and evolutionary, often spanning major corporate change, acquisitions, and rebrands. This continuity reflects how we work: evolving sales applications over time as organisations grow, restructure, and expand.
