Xerox® Product Explorer comes to life.
As Summer has bloomed around us, a host of recent Xerox products have fruited in the Signals studio. The Xerox® Product Explorer is one of these products – a public facing tool that we launched in early April 2017. Users can research and explore a range of Xerox printers, multi function printers, and production products, along with options and accessories.
Many customers like to research online before they commit to buying. PWC’s global Total Retail Survey 2016 found that researching online was the preferred method for 60% of consumer electronics and computer shoppers. Xerox® Product Explorer feeds into this market trend.
How it works
Each Xerox product page provides the user with a product builder. Within that page, the user can configure a device for themselves, based on what they feel is important to them and their workflow needs. For more complex products, a user can start from a pre-configured device based on a particular need. They could, for example, begin with their requirement to make booklets, or wire bound products, and explore onwards from there.
Additional resources are available on each Xerox product page, including links to product brochures, videos and specification sheets. There is also the option to share the end result with others.
We’re proud of this tool – take a look and explore for yourself: explorexeroxproducts.com/
Signals has worked with Xerox for many years. Take a look at some of our past work for them, and other clients, in our Portfolio area.