The challenge
Xerox were launching a new product to their channel and had very
complex messages to convey. The existing presentation material,
culled from a number of sources and locations was unstructured,
inconsistent and in some case incomprehensible.
The solution
Signals worked with the subject matter experts to create a
defined and structured path through the presentation slides,
ensuring that the key benefits of the product were emphasised, and
that the arguments were clearly made. We then set our designers to
work to add visual impact to the slides and to ensure that the
brand was correctly implemented. The final results was a superb,
professional presentation that communicated the features and
benefits of a key strategic product to the Xerox sales channel.
"The presentation went very well. Many, many thanks for
your support on producing this tool. The countries said it was
excellent."
