The challenge
Logica were exhibiting at the prestigious Gartner IT Security
Summit at the Lancaster Hotel in London in 2008. This event
attracts senior IT professionals from around the world and as a
main sponsor Logica needed to produce an equally
prestigious presentation to integrate into their display
stand.
With limited time and an armoury of reference material, Signals
were asked to devise a linear self-running presentation to
communicate Logica's capabilities and strategy for IT
security.
The solution
Signals set about creating a wireframe presentation from a number
of source brochures, white papers and sales presentations.
After much consolidation and refinement of the key messages
Signals then set about devising strong metaphoric images to support
each point, having to quickly absorb and master the refreshed
Logica brand guidelines in the process. The final presentation of
just eleven slides gave a high level and impactful overview to
delegates as they entered the venue. Our ability to turn around
this essential peice of work to such a high standard was duly
acknowledged by the client.
