The Challenge
The Xerox Smart Centre needed to engage with the European sales
channel prior to the public launch of a brand new product. The
concept of an online, interactive challenge and competition was
devised to inform the channel of the launch in a fun and
interactive way.
The Solution
Signals devised a Flash based 'treasure hunt' style game where
the user collects postcards from European cities by answering a
series of questions.
By answering all the questions correctly users were entered into a
prize draw of a weekend break to a city of their choice. The Smart
Centre challenge increased traffic over the two week period run and
helped to educate and inform the sales channel using a fun,
informative and interactive approach.
