There are a number of relatively low cost digital marketing
tactics that can be very effective in creating traffic and
generating business, either as individual services or as part of a
combined digital marketing strategy. The number of channels
and touch points available to companies to communicate with their
target market is ever growing and Social Media continues to expand
very quickly. However, our expertise in creating web traffic
and generating leads on line is focused on three key areas that are
accountable and represent a nice mix of push and pull marketing,
they are:
E-mail marketing
We create content, supply data, broadcast, manage responses and
report in great detail on a campaign basis; basically an end to end
solution that combines everything you need to test and use email
marketing as a successful acquisition channel.
Search Engine Marketing (SEM/PPC)
We predominantly focus our activity on Google Adwords and employ
intelligent strategies based on a deep understanding of user
behaviour tos generate relevant qualified traffic as efficiently as
possible. We also build landing pages that reflect the
specific tone of the advertising copy and search term, another
factor that has a huge impact on successful customer
conversion.
Search Engine Optimisation (SEO)
Building non optimised websites just makes life hard for
yourself. Central to our search engine marketing strategy is
that paid traffic (PPC) is ultimately replaced or supported by
unpaid traffic (SEO). We stay up to date on what methods and
techniques are most likely to deliver the best page rankings, from
key word frequency in page copy to clear meta tags, image alt tags,
and correct taxonomy.
Lead management
When distributing campaign leads into sales channels, closed
loop feedback is key for sales and marketing teams to measure
campaign success and effectiveness. Signals have built bespoke lead
distribution and management systems that allow marcomms teams to
monitor and manage all campaign leads and to have line of sight to
the point at which leads are generated, through to the point of
closure.
