Jonkers Rare Books - CMS Web Site

Jonkers is internationally renowned for buying and selling rare books, including modern first editions, fine illustrated books, classic children's fiction and nineteenth century literature.

With some books fetching tens of thousands of pounds, Jonkers serve a relatively small and geographically diverse audience. Determined to improve communication with its customer base, the company decided to launch a web site. The Signals team swung into action.

The solution was an attractive, easy to navigate site, managed through a bespoke Content Management System. When Jonkers acquires a new item of stock, it is catalogued, photographed and loaded on to the Jonkers database. Thanks to a high degree of integration, this database then automatically updates the web site's database, saving a considerable amount of time and effort.

A separate authoring tool provided by Signals means that news articles can also be added or updated in-house. A comprehensive search facility makes it easy for customers to find titles of particular interest and, thanks to a database and email tool, it's a simple matter for the company to identify potential customers and alert them to the latest acquisitions.

The result? Faster stock turns, better communications with a globally distributed audience and a happier, more satisfied customer base.

• Visit the Jonkers Website