Xerox - Executive presentation

Xerox is a world-leading manufacturer of printers, copiers and multifunction systems, which it sells through a network of Concessionaires.

To help its Concessionaires win new business, Xerox decided to create a board-level presentation that they could use to convey the end-user benefits of partnering with Xerox and to give an overview of the breadth and depth of the manufacturer's global operations.

The brief called for a presentation that not only had a more engaging look and feel than standard corporate presentations, but one that the Concessionaires could modify at will for use in local markets. Signals took on the challenge.

Conscious of the need for flexibility, Signals decide to use PowerPoint. However, unlike most PowerPoint creations, this presentation had a wide screen format for extra impact and featured animated graphics.

Importantly, it had an intuitive on-screen interface that allowed presenters to quickly drill down to more detailed information in response to audience interest. Signals also appointed a professional copywriter to write a 'natural voice' script that could be read by the presenter.

The result? The presentation made its debut in Seville in front of 900 delegates and met with unanimous and enthusiastic approval.