MarketStar - Corporate overview

Employing more than 2,500 people worldwide, MarketStar specialises in the design and implementation of multi-channel sales and marketing programs for companies in IT, telecoms, consumer electronics and other industries.

MarketStar had developed an executive-level presentation to support the sales process. The presentation, which covered the breadth and depth of the company's services, contained a great deal of detailed information. Feeling that some of the key messages were getting lost in the high level of detail, MarketStar called in Signals for help.

Our creative team developed an entirely new PowerPoint presentation that moved away from the standard corporate format. A bespoke illustrative style was developed to engage and retain the readers' interest, using a character to lead the audience through the presentation. All irrelevant information was stripped out to create a succinct and visually powerful slide show.

The result? MarketStar was able to communicate its key messages without losing the interest of the audience and without any important information becoming lost in a muddle of detail.