Xerox - Free ink web campaign

To support Xerox a major online marketing campaign  for Xerox European resellers, Signals were commissioned to produce a series of banners and e-mails to support their latest product promotio

With a limited time offer of FREE INK for end users purchasing a Phaser printer, web banners and HTML e-mails were quickly needed to deliver the campaign.

Signals produced a multilingual set of Flash and animated GIF banners in varying sizes. A multilingual and customisable HTML e-mail was produced for resellers to send directly to their customers and prospects. The final part of the campaign was a targetted e-mail blast to 200,000 customers and prospects which Signals delivered.

The result? - To date the HTML e-mail campaign alone has produced a good response with a click-through rate of  2%-3%. The campaign has been well receieved by Xerox and their resellers.