HomeMcCann Erickson - Lufthansa Brand Campaign
As part of continuing online advertising work for McCann Erickson, Signals were asked to produce a series of web banners for Lufthansa Airlines, to raise awareness of the Lufthansa Brand as part of a major online, radio and traditional (print) media campaign.
Using a rich skyline image of Hong Kong, Signals devised an inspiring series of banners that brought the neon signage to life, all within the challenging file size limitations.
These banners appeared on sites such as AOL, Classic FM, Channel 4, The Economist, FT.com, Guardian, Reuters, Sporting Life, Sky Sports, The Telegraph, Times Online and many more.
The result? With an estimated million banner impressions visible over a four week period, you couldn't miss this campaign.
