The challenge

Logica were exhibiting at the prestigious Gartner IT Security Summit at the Lancaster Hotel in London. This  event attracts senior IT professionals from around the world and as a main sponsor Logica needed to produce an equally prestigious presentation to integrate into their display stand.
With limited time and an armoury of refgerence material, Signals were asked to devise a linear self-running presentation to communicate Logica's capabilities and strategy for IT security.

The solution

Signals set about creating a wireframe presentation from a number of source brochures, white papers and sales presentations.

After much consolidation and refinement of the key messages Signals then set about devising strong metaphoric images to support each point, having to quickly absorb and master the refreshed Logica brand guidelines in the process. The final presentation of just eleven slides gave a high level and impactful overview to delegates as they entered the venue. Our ability to turn around this essential peice of work to such a high standard was duly acknowledged by the client.